Gone are the days when you could randomly pick a domain name to fit your business perfectly. Today, you will find that virtually every variation of the words you think of has been taken with all the popular domain extensions. So, where does that leave you? Here are the options you have and how to hunt down the best possible domain name:
Add a Brand Name
Let’s say you’ve been searching for 2 and 3 word combinations that describe your business. If you’ve really done an exhaustive search, you will have been through the singular and plural versions of those words, you’ll have used synonyms and you’ll have checked all the different domain extensions. If you haven’t done that, I’d suggest you go back and do so. If you came up empty because your price range was so narrow, then I suggest you broaden it a bit and see if raising your budget slightly won’t help you to find the perfect domain. Assuming all of the above have been done, you can use a partial keyword match domainwhich is a domain that contains your keywords plus an additional word, which could be your brand name. For instance, the brand word “Haden” plus the keywords “car sales” would give you hadenscarsales.com. If your brand name is unique enough, the .com version of the domain name could be available. When you choose a brand word to combine with the keywords, the one thing you want to do is make sure it won’t be difficult to spell or remember. If it’s short and catchy, the word will work great in combination with your keywords.
If your business serves a specific area, local keywords are ideal for adding to your domain name. Create a list of words that include your state, city, county, town and commonly used names for your area such as North Fork or East End, etc. Now, if you were to combine the town “Northport” with “car sales,” you could have a keyword rich domain that will help your website to rank better in your specific area. Also consider that the .co extension should be rising in popularity now that Google has made it official that the .co domain extension will be considered an international extension. If you haven’t checked for .co domain extensions, do so before you perform your exhaustive search. When all else fails, if you work with a domain broker, that person can keep an eye out for you when a good domain name becomes available whether it gets listed for sale or is about to expire.
Theresa Happe works with BuyDomains.com where you can search for available domain names for your business using a wide variety of sort options to identify the best one.
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