The Penguin Update, one of Google’s newest upgraded cannon in their holy war against spammers has recently hit the online world and the aftermath is still claiming new collateral victims. Do you know how to survive after this “tragedy” (as many would call it)?
Well, SEO forums have literally been flooded with complaints in the days following the algorithm update. However, I have also noticed that some bloggers and webmasters state that their page rank actually has increased as a result of the Penguin Update. In fact, they were actually shocked to learn that their rank 0 website earned a rank 3 without any interference on their part! These were, of course, the more fortunate cases because now, there are hundreds and hundreds of legitimate websites still trying to combat the damage caused by the modifications imposed by the search engine and recover their position.
Having learned from the previous Panda updates, Google has installed a form that permits blog and website owners to request a manual verification of their page in case they consider that the penalties imposed by the search engine are not justified. Now, as laudable as this initiative may be, it also tells us that Matt Cutts and the other members of the Google team are aware of the potential flaws and drawbacks of the new algorithm strategy. Let’s find out more about the scope of the Penguin update and what it targets, shall we?
In essence, the Penguin update is designed to focus on websites and blogs that can be described as over-optimized but ultimately irrelevant to the user. To put it simply, blogs and websites that have very little content that could prove useful, but are created in a manner that takes advantage of all the requirements of the search engine will be severely penalized.
Sounds a bit like the Panda Update at first, doesn’t it? Well, Penguin can be regarded as Panda’s bigger and stronger brother from this point of view. Excessive keyword stuffing, comment spamming and content that was plagiarized from other websites/blogs will no longer increase, but can actually harm your ranking!
In regards to excessive keyword stuffing, Google does not deny the importance of this practice in SEO. Allegedly, websites that utilized varied keywords in their content and respect a pre-established density will not suffer the wrath of Google’s ban hammer. But how much is too much? Because overflows of keywords and keyphrases make the content unreadable for the human viewer, we understand why this habit needed to go. As a recommendation, 1% now is too much. Just sprinkle in your desired keyword once or twice seems to be the best recommendation.
Placing spamming comments on websites and blogs with high page ranks just to get a valuable backlink to your website used to be a very popular black-hat SEO technique. However, blog and site owners found it very frustrating to have their comment space full of irrelevant links and advertisements so for them, the Penguin Update comes as a relief.
At first glance, you may think that you are actually witnessing the death of the backlink building in SEO, but that is not really the truth. You will simply need to find a reliable and competent page rank backlinks building service that knows how to bend the SE’s rules in your favour.
Using plagiarized content
We’re hanging back on this one, because the Panda Update also promised that duplicate content will not be a viable source of traffic and yet, here is the second stab Google’s taking at the problem. Will the Penguin fix what Panda couldn’t? Will we no longer be able to duplicate content created by other bloggers in order to increase the traffic? Let’s hope so!
How can professional backlinking services help you mitigate the damage?
Remember when we said that comment spamming is no longer permitted in the Penguin’s jurisdiction? Professional backlink builders do not abuse the blogs and websites that allow them to post by entering irrelevant comments and ad filled bits of text. They can and will create the kind of content that will keep the blog/website owner happy and increase your page rank at the same time.
In addition, comments are done in perfectly written English, conferring them an actual value. Combine that with diversified categories of blogs – both specific and non-specific – and the high page rank of the chosen locations and Google has no reason not to give you a page rank boost. It’s times like this that we are all grateful for the backlink builders who go the “legal” way, because it would take weeks, if not months, to recover with content alone.
This is a guest post by Chad Faith who loves to blog about anything and everything in the SEO niche! His latest fascination is affixed on page rank backlinks.