With new businesses placing websites on the Internet every second, it is essential to create a name for yourself online through a top notch web design. A good design is the first impression that a business gives to a customer; therefore if it is not a good impression, then it will certainly be the last impression!
Is Web Design Essential for My Website?
Because of the sheer number of websites that are on the Internet and the near infinite capacity of growth on the landscape, web design is critical to obtain any kind of loyalty.
Proper web design will also help to ensure that a website is set up for future iterations of the Internet. For instance, many websites that were not Web 2.0 compatible were made completely obsolete when major brands began switching over to a more responsive Web format.
What Are the Benefits of a Good Web Design?
The benefits of a good Web design include:
- increased customer loyalty
- higher visibility on the major search engines
- a better customer conversion rate
- word of mouth/free public relations from social media mentions
- increased brand recognition.
Some Essential Tips for Good Web Design
Keep your designs simple.
There is a great deal of backlash because of the increased complexity of apps and the functionality of websites. Although you want your website to have essential functions like a click to call feature and a map function powered by a major search engine, features that are not essential should be left off. Do not be swayed by the latest technology and assume that you must have it on your website in order to compete.
Optimize your website content to the major search engines.
The major search engines can now index pictures and videos as well as text. Make sure that you index your multimedia properly and use the tag feature that these outlets provide. Also make sure that your keywords match your multimedia tags and that you use good writing technique for the text on your web page.
The less that your audience has to click around in order to get to the conversion action that you wish, the better. There should be as little scrolling and clicking on random pages as possible. Your website should be a streamlined journey that gently nudges your customer in the direction that you want them to go without any detours.
Many times, information can be summed up better in a video than it can with a block of text and sometimes, a picture can contain all of the information that a video purports to have. Find the quickest way to present your information to your audience and use it generously. If your audience gets bored at any time, they can and will just click away.
Keep your brand constant.
Just because you have an online outlet does not mean that you have to change your brand. As a matter of fact, you should do everything in your power to make sure that your brand messaging stays the same offline and online. Make sure that your website adheres to the brand that you have already set up and you will be well on your way to a great site design.
Ben Sawyer is an Internet marketing consultant for a wholesale candles ecommerce website. Here Ben explained the importance of having a good web design for ecommerce sites or other small businesses.
- License: Creative Commons image source