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Get Creative With Visebility’s Copywriter: Kira Hawker

Hi there – I’m Kira and I work for Visebility as a copywriter. Copywriting has allowed me to embrace my creative side and turned my passion for writing into a job I can really enjoy doing. The written word is an important part of our everyday lives and […]

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Testing Testing 1, 2, 3…

I attended a Moz webinar last week hosted by Cara Harshman, Content Manager at Optimizely, which was extremely insightful – so much so I’ve signed up and am using Optimizely for my clients’ PPC campaigns as we speak. Webinar The webinar went through the basics of A/B […]

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Beating the Bounce Rate Blues

I came across a brilliant blog by Dan Nolan on bounce rates this week – I’d had a few questions myself about how it features in ranking, for example, industry by industry a “good” bounce rate will change, so how could Google globally define a bounce rate […]

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PPC Principles: The Basics of Keyword Matching

There are numerous definitive guides out there that go into vast depths discussing keywords and their matching and mapping capabilities within a campaign – be this Adwords or organically based. For many beginners to the rabbit-hole topic that is PPC, incorrectly assigning your keyword matches can lead […]

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The Best Things in Life Aren’t Free…

After four years in the SEO game avoiding PPC like the plague, I saw it working too many times and with too many clients not to take note. With all the changes in the SEO world, this complex Google-favoured tool seemed to generate the leads I so […]

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Righting the Rule Book: The Hummingbird Algorithm

Did you know a hummingbird can flap its wings over 200 times per second? That’s huge! And so is the Hummingbird Google update, the biggest since 2001 in fact with huge parts of the Google algorithm being completely re-written. Even though the impact on search didn’t appear […]

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Women’s Fitness: “Fitness Heroine” Feature

Ok ok, I’m very nearly done clinging on to the glory of the Antarctic Ice Marathon, placing third and becoming a member of the Seven Continents Marathon Club…BUT one more thing (then the dry-humour online marketing posts will return); I’m extremely proud to have been featured in this […]

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It’s All In The Name…

You may have seen that we’ve said a sad farewell to our former name and brand, SEO Gemini. The reason, as with a number of SEO firms, is that focusing solely on SEO just won’t cut it any more and deliver for clients. Therefore we decided to […]

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The White Continent: Awe, Adversity and Accolades

It’s about time to dispel the myth that online marketers are geeks with glasses stuck behind computer screens. Ok, admittedly they are all those things…but they’re also incredibly generous and even a little bit adventurous. Cue my venture into obscurity. The Motive Plenty of people run, a […]

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Important Reminders About Optimising Local Search

It’s been around for a fair few years now and to my knowledge there have been no ma-hoo-ssive developments with local search recently however it has steadily grown in prominence and importance largely as a result of the Venice update which prompted a big surge in local. […]

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