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Archive for the SEO Basic Tips Category

To Love and To Leave: Digital Tactics for 2015

I came across a fantastic presentation by Rand Fishkin on SlideShare, it discusses the minefield of SEO tactics to love – and those to leave – in 2015, something I felt was particularly poignant at this time. I was truly gutted last week to discover an old client […]

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A Box of Tricks: Neat Digital Cheats To Make Your Life Easier

In my 6 years of working in the digital world I’ve realised that some things take a loooooong time – something I’m usually short of – hence my love for shortcuts. Any tool to make life easier and the task completed that little bit quicker is one […]

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Why Google+ Is A Must And Seven Ways To Make The Most Of It

Whenever I say this to a client they all say – but I thought no one used Google+? Actually that’s no longer true; all major brands are on there, it seems fairly populated now and while it will never be Facebook or Twitter, I reckon it does […]

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Long Tail Fails – Infographic

We’re so busy and important we didn’t have time to write a blog this week. Yeah, right. It was one of the team’s birthday….enough said. Despite the lack of written ramblings though, this longtail infographic by SEO Book is FANTASTIC. Take time to read – and digest […]

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Implementing Authorship: Straightforward or Sporadic?

I say the latter…for some sites it’s worked, others I’m still waiting – and yes the content is decent. Despite checking everything was set up correctly and headshots were professional I’m still finding this hit and miss. That’s why I’m grateful for this infographic which can explain […]

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Testing Testing 1, 2, 3…

I attended a Moz webinar last week hosted by Cara Harshman, Content Manager at Optimizely, which was extremely insightful – so much so I’ve signed up and am using Optimizely for my clients’ PPC campaigns as we speak. Webinar The webinar went through the basics of A/B […]

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Beating the Bounce Rate Blues

I came across a brilliant blog by Dan Nolan on bounce rates this week – I’d had a few questions myself about how it features in ranking, for example, industry by industry a “good” bounce rate will change, so how could Google globally define a bounce rate […]

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Important Reminders About Optimising Local Search

It’s been around for a fair few years now and to my knowledge there have been no ma-hoo-ssive developments with local search recently however it has steadily grown in prominence and importance largely as a result of the Venice update which prompted a big surge in local. […]

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To Review or Not to Review?

So here we are, the end of January and the end of our series – 2013 is shaping up to be an interesting year in the world of search already! Welcome to part three on the future of local; in our final blog we’ll be discussing discussing […]

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My First Mozinar-Local Search in 2013

First off yes this was my very first mozinar, my very first webinar in fact and yes my head is presently hung in shame – to say it’s overdue is a rather more polite way of putting it…still, better late than never so a big thank you […]

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