The Proof’s in the PPC
We’re all aware of the potential benefits PPC or Google Adwords can yield when a campaign is conducted properly. The UK digital space is also beginning to realise the value of A/B testing. We’ve crunched some data and run some tests on the impact of a) splitting your Adgroups and b) performing some A/B testing on your converting pages. The results are on the below Slideshare…check it out.